Introduction to Initial Coin Offering

An initial coin offering (ICO) or initial currency offering is a type of funding using cryptocurrencies. It is often a form of crowdfunding, although a private ICO which does not seek public investment is also possible. It helps to make sizable profits through ICOs, a lack of regulation makes them extremely risky. Therefore, choose a firm wisely that helps to set-up a proper structure which comply with the jurisdiction like us, STO Advisory. 

When the company decides to have an ICO, it announces the date, rules and buying process in advance. On the date of the ICO, investors can buy the new cryptocurrency. The purchase process involves sending money to a specified crypto wallet address. Investors provide their own recipient address to receive the crypto they buy. 

Procedure: 

1. Create a detailed document (white paper) 
2. Make a website 
3. Pitch your idea to investors  
4. Funding (Bitcoin/Ether/Fiat) 

Anyone with experience. There is very little regulation on ICOs therefore any tech is able to setup. With very little regulations, it will not stop anyone from doing all the work to make you believe they are genuinely regular, and then scam your money. Always be cautious and make sure to find a trusted firm that helps with setting up a regulated structure and has sufficient knowledge on helping with ICO crowdfunding.  

Most importantly, find someone with knowledge or engage to a crowdfund capital advisory firm.  

Keep in mind that to raise funds successfully, it is to have a cryptocurrency project that interest the public. 

• A whitepaper outlining your project 
• Signed off whitepaper from local lawyer 
• A roadmap with short- and long-term goals  
• Market research on other ICOs 
• A website 
• Social media presence 
• Marketing campaigns 
• Community  

When choosing your advisor, it is best to know what they do. Seek help from advisors that provides the following:  

Law and Compliance Issues
able to identify problems related to the law on the project and how to solve them 

Token Architecture and Platform
ICO advisors will share case studies on related projects to offer additional information on structuring the token sales for clearer objectives. Such as Tokenomics – whereby the firm understands on the supply and demand characteristics of cryptocurrency  

Marketing and Communication
ICO advisors inform on the best marketing promotion and messaging strategies to reach the goal 

Token Listing
Offer latest news and tips on the exchanges tokens to be listed